133 - How to do Customer Segmentation, With Tamara Grominsky, VP, Product Marketing at Kajabi

<p>How do you carry out great product marketing? You drill down into who your customers are and where they spend their time.</p><p>Tamara Grominsky is the VP of Product Marketing at Kajabi, the all-in-one platform helping entrepreneurs create profitable online courses and coaching programs.</p><p>Daniel dives straight into it with Tamara on why you need to dust down those old customer segmentations, how to perfectly tailor the customer journey, and how to leverage paid search to find your next set of customers.</p><p>Follow Tamara:</p><p>LinkedIn: <a href="https://www.linkedin.com/in/tamaragrominsky/" rel="noopener noreferrer" target="_blank">https://www.linkedin.com/in/tamaragrominsky/</a></p><p>Keep up to date with the latest news from The Marketing Millennials:.</p><p>Follow Daniel on Twitter: <a href="https://twitter.com/Dmurr68" rel="noopener noreferrer" target="_blank">twitter.com/Dmurr68</a></p><p>LinkedIn: <a href="https://www.linkedin.com/in/daniel-murray-marketing" rel="noopener noreferrer" target="_blank">linkedin.com/in/daniel-murray-marketing</a>&nbsp;</p><p>Sign up to The Marketing Millennials newsletter: <a href="https://workweek.com/brand/the-marketing-millennials/" rel="noopener noreferrer" target="_blank">workweek.com/brand/the-marketing-millennials</a></p><p>Daniel is a Workweek friend, working to produce amazing podcasts. Find out more, visit: <a href="http://www.workweek.com/" rel="noopener noreferrer" target="_blank">www.workweek.com</a></p><h1>Crafting an Impactful Product Marketing Strategy: Tips and Tricks for Success</h1><p>Product marketing is at the heart of any DTCl business. It helps brands reach a larger audience and build relationships with their customers.&nbsp;</p><p>&nbsp;</p><p>Product marketing involves creating a strategy that will effectively promote a product or service. The strategy should be tailored to the brand’s target audience, as well as its goals.</p><p>&nbsp;</p><p>In this article, we’ll explore the steps for crafting an effective product marketing strategy. We’ll