#133 - Driving Actionable Decisions from Insights with Pejman Mirza-Babaei, UX Research Consultant

<p>As a researcher, you know the value of using research to drive business decisions—but other stakeholders might not. In order to drive action from research, you need to create alignment with key decision-makers and the research you do. </p> <p><a href="https://www.linkedin.com/in/pejman-mb/">Pejman Mirza-Babaei</a> joins the Awkward Silences podcast to discuss how to transform research insights into actionable design decisions by collaborating with stakeholders. With over fifteen years of experience doing UXR and interaction design on various applications, Pejman shares insights on the importance of effective communication and collaboration; the need for actionable and cost-effective research; and the challenges and biases that can arise in decision-driven research.</p> <p>Tune into this episode to learn all about the intricacies of decision-driven research 👇</p> <p><strong>Highlights: </strong></p> <p><strong>[</strong>00:01:53<strong>] </strong>Pejman’s extensive experience with games and user research</p> <p><strong>[</strong>00:04:40<strong>] </strong>Making good, directed, actionable decisions from research</p> <p><strong>[</strong>00:08:53<strong>] </strong>The inspiration behind The Game Designer’s Playbook</p> <p><strong>[</strong>00:13:14<strong>] </strong>Collaboration with stakeholders to determine research necessity</p> <p><strong>[</strong>00:16:53<strong>] </strong>Ensuring alignment between decision-makers and researchers</p> <p><strong>[</strong>00:23:30<strong>] </strong>When decision-centric research backfires</p> <p><strong>[</strong>00:27:31<strong>] </strong>Avoiding marketing your company to your participants</p> <p><strong>[</strong>00:30:07<strong>] </strong>Specificity in context </p> <p><strong>[</strong>00:32:28<strong>] </strong>Navigating difficult decisions stemming from research</p> <p><strong>[</strong>00:37:03<strong>] </strong>Successfully seeing research insights through to action</p> <p><strong>[</strong>00:43:46<strong>] </strong>Life motivations mirrored in games</p> <p><st