#132 – What is “Employee Advocacy” on Social Media and Should You Care?

<p class="" style="white-space: pre-wrap;" data-pm-slice="0 0 []"> For many of us, social media is a waste of time.  Yet others have thrived on it.  Why? </p> <p class="" style="white-space: pre-wrap;">What’s this new approach called, “social selling?”  Why should business owners care?  How has Covid impacted social selling?  And… what is “<a href="https://socialhp.com/">employee advocacy</a>” that a startup called <a href="https://socialhp.com/">SocialHP</a> promoting? </p> <p class="" style="white-space: pre-wrap;">People are making millions on social media.  Hear what our host, David, doesn’t like about LinkedIn, etc. and a winning approach <a href= "https://www.linkedin.com/in/jonathanbaldock/">Jonathan Baldock</a> recommends.  He is a 10-year executive veteran of LinkedIn so this is in some ways an inside scoop.</p> <p class="" style="white-space: pre-wrap;">This podcast is well worth your time if you’re looking to generate leads (NOT by connecting on LinkedIn), improve your company’s reputation, and increase SEO results.</p> <p class="" style="white-space: pre-wrap;">Jonathan works in an advisory role for SocialHP. With 10 years experience at LinkedIn, serving customers like Accenture, JPMorgan Chase, Johnson & Johnson, PepsiCo, Hershey's, IBM, amongst others, he is highly skilled in social sharing best practices.  Utilizing earned media as a results-focused evergreen channel, he is an expert in social media recruitment, sales, and marketing strategies.</p>