131. The BIG Effects of Small Behavior Changes in Business, an Interview with Jez Groom and April Vellacott, coauthors of Ripple

<p><span style="font-weight: 400;">Today I am very pleased to introduce you to Jez Groom and April Vellacott, coauthors of the book Ripple: The big effects of small behaviour changes in business. Jez and April work together at Cowry Consulting in the UK, which he founded in 2015. Cowry incorporates behavioral science into recommendations for all sorts of clients, including one fascinating study you’ll hear about today where they made workplaces safer by painting the walls pink!  </span></p> <p><span style="font-weight: 400;">During the conversation, we talk about all sorts of concepts, like nudges, anchoring, framing, loss aversion, priming, and more.</span></p> <h4><span style="font-size: 10pt; color: #7e8c8d;"><strong><em>I hope you love everything recommended via The Brainy Business! Everything was independently reviewed and selected by me, Melina Palmer. So you know, as an Amazon Associate I earn from qualifying purchases. That means if you decide to shop from the links on this page (via Amazon or others), The Brainy Business may collect a share of sales or other compensation.</em></strong></span></h4> <h3><span style="font-weight: 400;">Show Notes:</span></h3> <ul> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">[00:41] I am very pleased to introduce you to Jez Groom and April Vellacott, coauthors of the book</span> <a href="https://amzn.to/3nANcQt"><span style= "font-weight: 400;">Ripple</span></a><span style= "font-weight: 400;">: The big effects of small behaviour changes in business.</span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">[03:07] April studied psychology for her undergrad. She has always been very interested in the way people around her behaved. </span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">[04:23] April discusses her thesis on using behavioral science in cybersecurity. </span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">[06:56] Jez has done