131 - How to Build Trust and Create Massive Referrals with Amy Kniseley

<p><span style="font-weight: 400;">One of the pillars of the She Sells community is to do what is in alignment with your values and to follow your intuition. This constantly goes against what we have learned in the corporate sales world, but today’s guest continues to prove its efficacy as she moves from the 10K Club to the 50K Club and finds sales success in ways that feel right.</span></p> <p><span style="font-weight: 400;">Amy Kniseley joins me in this episode today to talk about how to build trust through relationship building. Sounds obvious that sales success will come from building relationships, but organizations are still not valuing this crucial piece. Amy serves as Vice President, Distribution Partners, for Highland Capital Brokerage and is leading with her heart in a very male dominated industry. Amy prides herself in her authentic leadership and a mindset of “serving clients first.” She has a passion for independent distribution and her experience provides a unique perspective in helping partners get the most from their partnership. </span></p> <p><span style="font-weight: 400;">In today’s interview, Amy is going to flip your limiting beliefs by sharing how impactful creating memorable experiences is. You CAN develop strong relationships through genuine care that will result in massive referrals.</span></p> <p> </p> <h3><span style="font-weight: 400;">Show Notes:</span></h3> <p><span style="font-weight: 400;">[2:14] - Welcome to the show, Amy! Amy shares how she entered into the sales space in the financial industry.</span></p> <p><span style="font-weight: 400;">[3:44] - Through her family’s company, she learned a lot of lessons both good and bad.</span></p> <p><span style="font-weight: 400;">[4:52] - Part of what has led to Amy’s current success is how much she still loves what she does.</span></p> <p><span style="font-weight: 400;">[6:10] - How does Amy create memorable experiences? It starts with alignment.</span></p> <p><span style="font-weight: 400;">[7:25] - There’s a lot of emotion missing in