#128 - Building a global brand in a crowded market - Mengting Gao, Kitchen Stories

<p>What started as a passion project by two economics graduates in 2013 now reaches 30 million users each month on multiple channels. <br> This week’s guest is <a href="https://www.linkedin.com/in/mengting-gao-75576275/" target="_blank">Mengting Gao,</a> the impressive CEO of <a href="https://www.kitchenstories.com/de">Kitchen Stories</a>. She built a global brand in the very crowded online cooking market with her co-founder <a href="https://www.linkedin.com/in/verena-hubertz-baa2aaa4/" target="_blank">Verena Hubertz</a>. What a story! First they were rejected by investors; a few years later they exited successfully by finding the right strategic partner. Their business model evolved from vague to acing both B2B and B2C, and now everyone wants a piece of the pie: even Apple chief Tim Cook stopped by to make pancakes with them. <br> <br> Tune in and find out how to<br> ☄️ set yourself apart from your competition in a crowded online market<br> 🧮 use data to build a social media strategy that gets business results <br> 💸 what channels they double down on right now</p> <p>Connect with <a href="https://www.linkedin.com/in/lenacarlson1/" target="_blank">Lena Carlson</a> &amp; <a href="https://www.linkedin.com/in/oliver-aust/" target="_blank">Oliver Aus</a><a href="https://www.linkedin.com/in/oliver-aust/">t </a>on LinkedIn.&nbsp;</p>