126: The Role of a DMO with Junior Tauvaa

<p> </p> <p><span style="font-weight: 400;">We are delighted to be speaking with another rock star in our industry today! Junior Tauvaa is the Chief Sales and Marketing Officer of Visit Anaheim. </span></p> <p><span style="font-weight: 400;">Junior has had an amazing career! He shares some stories, ideas, and insights about how the CVB (Convention and Visitor Bureau) evolved to become the DMO (Destination Management Organization) and what today’s younger generation is looking for in terms of marketing. He also gets into sales, marketing, and influencers. </span></p> <p><span style="font-weight: 400;">We hope you enjoy listening to our fascinating conversation with Junior Tauvaa today!</span></p> <p><strong>Bio:</strong></p> <p><span style="font-weight: 400;">Junior Tauvaa: Chief Sales Officer, Visit Anaheim </span></p> <p><span style="font-weight: 400;">Junior Tauvaa has served as Chief Sales Officer at Visit Anaheim since October 2013. </span></p> <p><span style="font-weight: 400;">Tauvaa leads sales and marketing teams for Visit Anaheim to increase Anaheim’s market share and customer satisfaction in the meetings and leisure market. He also leads Orange County Sports Commission in positioning Anaheim/Orange County as a premier sports destination. Tauvaa is very involved with meetings and events industry on initiatives to ensure the Anaheim/Orange County brand continues to be a thought leader in the industry.</span></p> <p><span style="font-weight: 400;">Tauvaa was previously Executive Vice President of Strategic Partnerships with Meeting Professional International (MPI) and the MPI Foundation, the largest global meeting and event industry association for seven years. He was previously with Los Angeles Tourism Board for more than ten years and held several key leadership roles. </span></p> <p><span style="font-weight: 400;">Tauvaa held different volunteer leadership positions with Destination International (DI), Events Industry Council (EIC), American Society of Association Executives (ASAE), Professional Convent