123. The “Starting Point”: How a Services Company is Scaling via SaaS w/ Ray McKenzie

<p><span style="font-weight: 400;">In the B2B world, we experience almost the same kind of problems. So sometimes, all it takes is thinking of your own situation to come up with something that delivers your market’s needs.</span></p> <p><span style="font-weight: 400;">This is how Ray McKenzie developed an incredible software called “Starting Point,” a platform that compliments his first company, “Red Beach Advisors.” </span></p> <p><span style="font-weight: 400;">Along with Digital Marketing Expert Sean Rosensteel, who co-hosts this episode with me, we touch on the principles and processes that Ray applies to provide a great customer experience through their software services. </span></p> <p><span style="font-weight: 400;">Ray also talks about common challenges in delivering Software as a Service (SaaS) and ways that he deals with these obstacles.</span></p> <p><span style="font-weight: 400;">This episode provides tons of wisdom and inspiration on scaling a SaaS business into a $10-million company so tune in now!</span></p> <p><strong>We’ll talk about:</strong></p> <ol> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">Introduction</span> <strong>[00:00]</strong></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">The beginning of Ray’s management consulting firm</span> <strong>[04:57]</strong></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">How Ray allocates resources on his two companies</span> <strong>[11:25]</strong></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">Ray’s goals with Red Beach Advisors and Starting Point</span> <strong>[14:13]</strong></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">What Ray has been doing from the sales side</span> <strong>[17:29]</strong></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">On-boarding with Starting Point and its service categories </span> <strong>[19:24]</strong></li>