122. Your Why and How the Pandemic Was Life Grabbing us by the Collar, with Author Chris Olsen

<p><span style="font-weight: 400;">On the show today, we have Chris Olsen, a founder and chief consultant at My Founder Story, a radio veteran turned communications consultant, educator, and author. Through her work as a consultant partnering with startups, Chris realized her WHY—to support women-owned businesses in confidently communicating their purpose and impact, setting them up for entrepreneurial success.</span></p> <p><span style="font-weight: 400;">Chris explains her “why” as the ability to support women in businesses to confidently communicate their purpose and impact.</span></p> <p><span style="font-weight: 400;">In this episode, we talk about the impact of women-owned businesses on the US economy and why they need to be supported. Listen in to learn why you need to share your authentic story even in the corporate world to stand out and be more vulnerable. </span></p> <p><strong>Pivotal Questions Asked:</strong></p> <ul> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">[5:06] Was your cancer diagnosis the catalyst for what you’re doing now?</span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">[6:44] Where did the idea of doing this type of work that is completely aligned with you come from?</span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">[17:08] When did you know that you needed to write this book?</span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">[19:47] When you’re connecting people to their why, what’s your why?</span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">[36:50] If you could tell the world one thing, what would it be?</span></li> </ul> <p><strong>In This Episode You Will Learn:</strong></p> <ul> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">[3:12] Chris narrates her career in radio and when she discovered her purpose and started My Founder Story.</span></li> <li style="font-wei