122: The Business of Building Businesses — Betsy McBride

<p><span style="font-weight: 400;">This week on 5.6.7.EIGHT, Aleksandra interviews Betsy McBride, Co-founder and Director of Marketing at</span> <a href= "https://rezonanceathletics.com/"><span style= "font-weight: 400;">Rezonance Athletics</span></a> <span style= "font-weight: 400;">— a sustainable athletic wear line that she started alongside her fiancé. In addition to her career as an entrepreneur, McBride is a performer with the American Ballet Theater (ABT). This incredible combination of careers has landed her on the cover of</span> <em><span style= "font-weight: 400;">Pointe Magazine</span></em> <span style= "font-weight: 400;">and has garnered her multiple dance-related accolades. In addition to all of this, McBride is a fully certified teacher through the ABT National Training Curriculum.</span></p> <p><span style="font-weight: 400;">Betsy’s story is a story of resilience and grit. As if a full-time dance career wasn’t enough to keep her busy, Betsy decided to build a business from scratch and, now, spends her days shifting mindsets from dancer to entrepreneur. On the podcast, Betsy is honest about the highs and lows of entrepreneurship but speaks to her love of dance and motion as the foundation for both of her incredible careers.</span></p> <p> </p> <p><strong>Moving Quotes:</strong></p> <p><span style="font-weight: 400;">"The whole business-building process has been a learning experience. Every time we do something, we learn as we go."</span></p> <p><span style="font-weight: 400;">"Learn as much as you can. Be as versatile as you can. Never put yourself in a box and say, 'I'm just doing classical ballet.' Because I don't think any classical ballet companies do that anymore."</span></p> <p><span style="font-weight: 400;">"If you feel like you don't want to get complacent and you want to push yourself artistically and work with different people, it's important to push yourself to branch out."</span></p> <p> </p> <p><strong>Bullet Points (w/ timestamps) - Highlighting key topics discussed:</strong></p> <