#122 Josh Nespodzany on Narrative in Enterprise Environments

<p><span style="font-weight: 400;">The Cognitive Crucible is a forum that presents different perspectives and emerging thought leadership related to the information environment. The opinions expressed by guests are their own, and do not necessarily reflect the views of or endorsement by the Information Professionals Association.</span></p> <p><span style="font-weight: 400;">During this episode, Josh Nespodzany discusses Comcast’s Narrative Design team and how they improve the communication of new ideas or initiatives within the enterprise. Our discussion touches upon market research, target audience analysis, red teaming ideas, and measures of effectiveness.</span></p> <p><span style="font-weight: 400;">Research Question</span><span style="font-weight: 400;">: Josh suggests that researchers get outside their comfort zones in order to get different perspectives which can then, in turn, inform future research efforts.</span></p> <p><strong>Resources</strong><span style= "font-weight: 400;">:</span></p> <ul> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">Cognitive Crucible Podcast Episodes Mentioned</span> <ul> <li style="font-weight: 400;" aria-level="2"><a href= "https://information-professionals.org/episode/cognitive-crucible-episode-89"> <span style="font-weight: 400;">#89 Ajit Mann and Paul Cobaugh on Narrative</span></a></li> <li style="font-weight: 400;" aria-level="2"><a href= "https://information-professionals.org/episode/cognitive-crucible-episode-115"> <span style="font-weight: 400;">#115 Russ Burgos on Information Supply, Demand, and Effect</span></a></li> </ul> </li> <li style="font-weight: 400;" aria-level="1"><a href= "https://read.amazon.com/kp/embed?asin=B07S721KD3&preview=newtab&linkCode=kpe&ref_=cm_sw_r_kb_dp_SQNRQ74GR11DJRCBKBC0"> <span style="font-weight: 400;">Introduction to Narrative Warfare</span></a> <span style="font-weight: 400;">by Ajit Mann</span></li> <li style="font-weight: 400;" aria-level="1"><a href= "https://read.amazon.com/kp/embed?asin=B093R2CP2V&p