122 - How to Get Your First 10,000 YouTube Subscribers with Amber Lykins and Olivia Heyward

<p><span style="font-weight: 400;">I absolutely love video content. Not everyone feels that way and it is certainly an area where many business owners are not comfortable with diving into. And admittedly, although I love creating video content, I have not spent a lot of time optimizing and I don’t have a concrete strategy. So let’s grow together with today’s guest duo, Amber Lykins and Olivia Heyward.</span></p> <p><span style="font-weight: 400;">Amber and Olivia are YouTube growth experts with the experience and confidence to get your channel started, optimized, and growing. In today’s episode, listen to Amber and Olivia’s relatable stories, sense of humor, and clear passion for their area of expertise and find out how they got started together on this journey of YouTube video marketing. They share tons of actionable steps to take right now, no matter the stage you are in with your content creation, and incredibly valuable tips and resources to better understand the platform. Remember that YouTube is the second largest search engine on the internet. How can you be a part of that?</span></p> <p> </p> <h3><span style="font-weight: 400;">Show Notes:</span></h3> <p><span style="font-weight: 400;">[2:23] - Amber’s background is in the beauty industry and Olivia comes to us with a background in brand development. Elyse shares their amazing experience.</span></p> <p><span style="font-weight: 400;">[5:06] - Amber shares how she and Olivia connected through a bridal store.</span></p> <p><span style="font-weight: 400;">[6:11] - Olivia gave Amber a fresh perspective on the importance of branding in her business.</span></p> <p><span style="font-weight: 400;">[7:30] - What did Olivia say that changed Amber’s perspective and business trajectory?</span></p> <p><span style="font-weight: 400;">[8:43] - There is so much more to a person than what they sell.</span></p> <p><span style="font-weight: 400;">[9:36] - Over a few months, they discovered that more consistent content was needed.</span></p> <p><span style="font-weight: 400;