122: How to generate leads and business from your existing clients

<p data-pm-slice="1 1 []">So many of my mentors have taught me that it is much easier to sell to and grow your business through your existing customers. I agree completely. Just look at how much emphasis is placed on CX. Think about those businesses you frequent and you'll see it's because they treat you well and you, in turn, spend lots of money with them.</p> <p>I've seen this happen in my business. At least 75% of my clients are a result of referrals from other clients and former clients. You may have heard me mention it recently in my episode about how I grew my business.</p> <p>It’s common to chase after new clients to the neglect of existing clients so let's think about them today. In terms of growing your business through existing clients, I want to give you two main strategies. 1. Referrals from existing clients and 2. New Services that offer value to your existing clients.</p> <p>Resources mentioned:</p> <p>Podcast Roadmap - <a href= "https://dannyozment.com/roadmap">https://dannyozment.com/roadmap</a></p> <p> </p> <p>***</p> <p>Are you interested in starting or growing a podcast AND business with the support of my team and a community of experienced podcasters? Join my Podcaster Pod. You get...</p> <ul> <li>Full access to my 8-module podcasting course taking you from idea to launch and everything in between. Equipment and tech, Recording and publishing. Scripts and templates. Everything!</li> <li>Access to me, my team, and a group of experienced podcasters through a private Slack channel​</li> <li>Monthly Q&A calls with me and the other Podcaster Pod members.</li> <li>Quarterly Expert Calls​</li> <li>Access to me and my network –– meaning I will introduce you to other influencers and people who can help you where it makes sense.​</li> </ul> <p>Consider joining my new membership site for <strong>$47/month.</strong> Go to <a href= "https://dannyozment.com/pod">https://dannyozment.com/pod</a></p> <p>Use code JOINPODPOD to get a 1-month free trial.</p> <p>***</p> <div> <p>Do you have a website for your busi