122. Decoding the Why with Nate Andorsky, CEO of Creative Science

<p><span style="font-weight: 400;">In today’s episode, I’m excited to introduce you to Nate Andorsky, CEO of Creative Science and author of</span> <a href= "https://www.amazon.com/Decoding-Why-Behavioral-Science-Generation/dp/1641375507/ref=sr_1_1?dchild=1&keywords=decoding+the+why&qid=1602624812&sr=8-1"> <span style="font-weight: 400;">Decoding the Why</span></a><span style="font-weight: 400;">. Nate’s book is all about how to apply behavioral economics into consumer-facing software products and websites. It’s about experience, behavior, flow, and shares a bit about the process he and his team at Creative Science use with their clients.</span></p> <p><span style="font-weight: 400;">Decoding the Why came out in May of 2020, and as you’ll hear in our conversation today, he specializes in work with nonprofits, and also works with other organizations to help them incorporate behavioral economics to be more effective. He and his work have been featured in Forbes, Inc, The Huffington Post, Fast Company, and more. Today, we cover a bunch of ground and mention several concepts of behavioral economics that you may find yourself wanting to dig in on and learn more about (and good news...lots of links below!)</span></p> <h3><span style="font-weight: 400;">Show Notes:</span></h3> <ul> <li style="font-weight: 400;"><span style= "font-weight: 400;">[00:44] In today’s episode I’m excited to introduce you to Nate Andorsky, CEO of Creative Science and author of Decoding the Why.</span></li> <li style="font-weight: 400;"><span style= "font-weight: 400;">[03:10] Nate’s company, Creative Science uses behavioral science to build technology and strategies for today’s most innovative companies.  </span></li> <li style="font-weight: 400;"><span style= "font-weight: 400;">[04:42] He shares a few examples of tech projects using behavioral science.  </span></li> <li style="font-weight: 400;"><span style= "font-weight: 400;">[07:06] Nate really enjoys working in nonprofit social impact, consumer finance, health, and ed-tech spaces.  </span