122. CX at Getty Images: Shifting to Authenticity and Evoking Emotion w/ Grant Farhall

<p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 12pt;font-family: Arial;">When your customer base is everyone who needs images (which more or less means everyone), your customer experiences will look as different as your customers do. </span><br></p> <p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 12pt;font-family: Arial;">What do you focus on to deliver exceptional CX? Among many other things, you have to be easy to trust.</span><br></p> <p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 12pt;font-family: Arial;">In this episode, I interview </span><a href="https://www.linkedin.com/in/grant-farhall-95640921/?originalSubdomain=ca" target="_self"><span style="color: rgb(17,85,204);background-color: transparent;font-size: 12pt;font-family: Arial;"><ins>Grant Farhall</ins></span></a><span style="color: rgb(0,0,0);background-color: transparent;font-size: 12pt;font-family: Arial;">, Chief Product Officer at </span><a href="https://www.linkedin.com/in/grant-farhall-95640921/?originalSubdomain=ca" target="_self"><span style="color: rgb(17,85,204);background-color: transparent;font-size: 12pt;font-family: Arial;"><ins>Getty Images</ins></span></a><span style="color: rgb(0,0,0);background-color: transparent;font-size: 12pt;font-family: Arial;">, about delivering a supply of compelling imagery and video content to customers — when customers have such different needs.</span><br></p> <p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 12pt;font-family: Arial;">Grant and I discuss:</span></p> <p></p> <p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 12pt;font-family: Arial;">- Delivering flexibility to a broad customer base</span></p> <p></p> <p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 12pt;font-family: Arial;">- Creating a powerful and intuitive search experience (plus Grant’s top search tip)</span></p> <p></p> <p><span style="color: rgb(0,0,0);background-color: transpar