120: Leveraging ABM, Social Selling and Challenger for Sales Enablement Success: w Kristina Jaramillo (Personal ABM)

<p>It is well known that Account Based Marketing (ABM) can be leveraged for better outreach and generating closable&nbsp;opportunities, but less know how it can also be used to better get new accounts to revenue and existing accounts to renewal and expansion.</p> <p>In this interview we tap the expertise of Kristina Jaramillo, host of the&nbsp;Stop the Sales Drop podcast and founder of Personal ABM, to explore how an ABM approach, content and mindset can best be leveraged to drive performance.</p> <p><a href="https://www.linkedin.com/in/kristinajaramillo/" target="_blank">https://www.linkedin.com/in/kristinajaramillo/</a></p> <p>#ABM #valuemarketing #valueselling #ChallengerSale #salesenablement</p>