120 - KICKSTART: Do You Know the REAL First Step to Starting a Business?

On this episode we are discussing an article that I recently read stating that the #1 reason businesses fail is there is NO market need. This is why market validation is so important. I share with you 3 things to determine prior to kickstarting your business. These 3 things will help you get the market validation you need to confirm that your company is a GO and that it is time to take the next steps in incorporating, setting up bank accounts, etc.  Episode Quote: While surveys are useful I would much rather take bets on what people are doing, not what they say they would do or are doing. ~Brian Balfour, VP of Growth at Hubspot Episode Sponsor: Zeus' Closet - We're like a tattoo shop for your clothes.  Helpful Entrepreneurial Resources from Become Your Own Boss Monica FREE ebook Get your Become Your Own Boss Planner The best way to train team members - Trainual Link Get the 30 point checklist for building a clothing brand at www.zeuscloset.com/checklist Ways to reach me: DM me on IG @becomeyourownbosspodcast Email: monica@monicaallen.com Follow me on Clubhouse - @monicaallen2 Join my Clubhouse Club -  Become Your Own Boss - Social Media Room hosted each Thursday at 10AM EST. Who is Monica? Monica Allen grew up in a small town in Georgia with her single mom who had her at age 18, her grandmother and uncle. Living below the poverty line for all of her young life, Monica was determined to break the cycle. Being the first in her immediate family to attend a 4 year university, Monica worked in the field of insurance as a benefits broker for 8 years and earned her Masters in Business Administration. Leaving to set out on her entrepreneurial journey in 2005, she is now a serial entrepreneur owning several businesses. She is co-founder of Zeus' Closet, stuff4GREEKS and Deuce Equity Group.  She is the sole proprietor of Monica Allen Interiors and an Amazon Bestseller (The Fearless Entrepreneurs: Fear Less; Be More). She loves equipping aspiring entrepreneurs, side hustlers and small business owners with tips to laun