#120: Innovative Ideas Driving Banking Loyalty in South Africa

<p>My guest today leads loyalty initiatives for one of the biggest banks in South Africa - <a href="https://www.nedbank.co.za/" target="_blank" title="Nedbank Loyalty Interview">Nedbank</a>, whose Greenbacks Loyalty Programme&nbsp;began as a simple card swipe incentive programme,&nbsp;but has evolved as a powerful way for the bank to reward its complete banking relationships with their customers.</p> <p>By listening to customer feedback and understanding loyalty psychology and behavioural economics, <a href="https://www.linkedin.com/in/dharmesh-bhana-ca-sa-bb035658/" rel="ugc noopener noreferrer" target="_blank">Dharmesh Bhana</a>&nbsp;is leading the evolution of a&nbsp;compelling loyalty proposition, focused on benefitting all stakeholders.</p> <p>Whether it's to help customers manage their money better, reward responsible borrowing&nbsp;or build excitement and engagement at key moments in customer's lives, Dharmesh shares his favourite learnings, including the power of competitions as a loyalty mechanic, as well as tangible rewards that can be converted in to cash to be easily used by customers.</p> <p><br></p> <p><strong>Show Notes:</strong></p> <p><strong>1) Dharmesh Bhana - </strong>Executive: Loyalty &amp; Rewards</p> <p>2)<a href="https://www.nedbank.co.za/content/nedbank/desktop/gt/en/personal.html"> Nedbank&nbsp;</a></p> <p>3) Book Recommendation: <a href="https://amzn.to/3y61Kw6">"Don't Make Me Think"</a> by Steve Krug</p>