#120 - From Retail to Wholesale to Brand – Jan Bredack, Veganz

<p>Our guest today turned his Veganuary into a thriving business with a purpose. For <a href="https://www.linkedin.com/in/jan-bredack-b2517116b/" target="_blank">Jan Bredack,</a> Founder and CEO of <a href="https://veganz.com" target="_blank">Veganz</a> - the brand leader for plant-based food - eating vegan is more than a nutritional choice. It is a path to better health, animal welfare and climate protection. When Jan swapped his career at a luxury car maker for the chopping waters of building a vegan company from scratch, the Vegan food choice was still in a niche. Getting investors, supermarkets and the consumers on board was not an easy communication task.</p> <p>Tune in and find out all about</p> <p>🤸🏽‍&nbsp;The company’s pivots from retail to wholesale to brand</p> <p>📈 How “fans” accelerated the development of Veganz and put the company on the path to an IPO</p> <p>🕵 Jan’s passion for and secret to great leadership</p> <p>If you liked the episode, feel free to share it with your colleagues and friends to listen and learn more about Jan and Veganz! &nbsp;We would be delighted, if <a href="https://podcasts.apple.com/de/podcast/speak-like-a-ceo-with-oliver-aust-lena-carlson/id1441419535" target="_blank">give us a written review on Apple Podcasts</a>.</p> <p>If you have questions, or if you are a CEO with communications advice and would like to be featured on the podcast, please connect with <a href="https://www.linkedin.com/in/oliver-aust/">Oliver Aust</a> and <a href="https://www.linkedin.com/in/lenacarlson1/">Lena Carlson</a> on LinkedIn.</p> <p>Thank you for listening!</p>