119 - Why a Strong Brand Matters in Performance Marketing, Cody Plofker

<p>Once upon a time, Cody believed marketing was stupid. Now he’s obsessed with it. Find out what changed.</p><p>Cody is the CMO of Jones Road Beauty and writer of a weekly marketing newsletter. He and Daniel dive into his early experience as a coach trying to drum up business, why every marketer should know finance inside out, and why analyzing the basics gives you the most accurate answers.</p><p>And if you’re looking to scale your ads profitably, try Northbeam. Developed by data scientists, media buyers, and marketers with decades of experience scaling brands, Northbeam is more than an ecommerce analytics platform - it’s your guide to profitable growth.&nbsp;</p><p>Visit <a href="https://www.northbeam.io/" rel="noopener noreferrer" target="_blank">northbeam.io</a> to request a demo now. </p><p>And if you LOVE The Marketing Millennials drop us a five-star review at: <a href="https://ratethispodcast.com/marketingmillennials" rel="noopener noreferrer" target="_blank">https://ratethispodcast.com/marketingmillennials</a>, I really appreciate your support!.</p><p>Follow Cody:</p><p>LinkedIn: <a href="https://www.linkedin.com/in/cody-plofker-47a29b120" rel="noopener noreferrer" target="_blank">linkedin.com/in/cody-plofker-47a29b120</a></p><p>Twitter: <a href="https://mobile.twitter.com/codyplof" rel="noopener noreferrer" target="_blank">https://twitter.com/codyplof</a></p><p>Keep up to date with the latest news from The Marketing Millennials:.</p><p>Follow Daniel on Twitter: <a href="https://twitter.com/Dmurr68" rel="noopener noreferrer" target="_blank">twitter.com/Dmurr68</a></p><p>LinkedIn: <a href="https://www.linkedin.com/in/daniel-murray-marketing" rel="noopener noreferrer" target="_blank">linkedin.com/in/daniel-murray-marketing</a>&nbsp;</p><p>Sign up to The Marketing Millennials newsletter: <a href="https://workweek.com/brand/the-marketing-millennials/" rel="noopener noreferrer" target="_blank">workweek.com/brand/the-marketing-millennials</a></p><p>Daniel is a Workweek friend, working to produce amazing podcas