#119: Loyalty in the Luxury Sector (Short Summary Show)

<p>As the largest luxury retailer in the Middle East, the Chalhoub Group is a premium concept, representing some of the most exclusive brands in the world, so creating a compelling loyalty concept for them required new ideas and innovative thinking.&nbsp;</p> <p>This short show summarises my interview with Nida Unas, Head of Group Loyalty at the Chalhoub Group, who told me about <a href="https://www.experience-muse.com/">MUSE</a> - the programme they developed to reward premium Chalhoub customers with luxury experiences.</p> <p><strong>Show Notes:&nbsp;</strong></p> <p><strong>1) </strong><a href="https://www.linkedin.com/in/nidaunas/"><strong>Nida Unas - Head of Group Loyalty at Chalhoub Group&nbsp;</strong></a></p> <p><strong>2) </strong><a href="https://podcasts.apple.com/ie/podcast/29-rewarding-loyalty-with-luxury-experiences/id1477471222?i=1000470253571"><strong>Lets Talk Loyalty</strong></a><strong> </strong><a href="https://podcasts.apple.com/ie/podcast/29-rewarding-loyalty-with-luxury-experiences/id1477471222?i=1000470253571"><strong>#29: Rewarding Loyalty with Luxury Experiences.</strong></a></p>