119 – Know Who You’re Marketing To

<p>Today is Part 2 of a special crossover episode with the <a href="https://revel-health.com/radiorev/" rel="noopener noreferrer" target="_blank">RadioRev Podcast</a>. <a href="https://www.linkedin.com/in/jenn-dellwo-40717047/" rel="noopener noreferrer" target="_blank">Jenn Dellwo</a> and <a href="https://www.linkedin.com/in/louise-briguglio-1b235a10/" rel="noopener noreferrer" target="_blank">Louise Bruguglio</a> are in the house to discuss the importance of digging beneath the surface to better understand people to whom we’re marketing in our communities, what drives them, and what circumstances affect their behavior. In this episode, you’ll learn common mistakes of not getting enough valid data, how behavioral research is more than answering standard surveys, and why observation often provides better data than asking someone what they think. All that, plus COVID haircuts and the Flava of the Week about perspective. </p><p>Thanks to <a href="http://www.geonetric.com/rap-survey" rel="noopener noreferrer" target="_blank">Geonetric</a>, <a href="https://www.greystone.net/gSight" rel="noopener noreferrer" target="_blank">gSight</a>, and the brand new <a href="https://shift.health/" rel="noopener noreferrer" target="_blank">Shift.Health Content Network</a> for spreading the awesome, yo! Take the <a href="http://www.geonetric.com/rap-survey" rel="noopener noreferrer" target="_blank">survey</a> today and receive a $10 Amazon gift card.</p><br /><hr><p style='color:grey; font-size:0.75em;'> See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for privacy and opt-out information.</p>