118 - How to Use Vision-First Marketing to Avoid Wasting Time - Cindy Skach

Our guest on the podcast today teaches how to use vision-first marketing to avoid wasting your time. Cindy Skach is a Fractional CMO and is co-founder of Foundations First Marketing (www.FoundationsFirstMarketing.com). Cindy explains how most businesses dive straight into specific marketing tactics, rather than strategy or vision first, and we explore what dynamics drive that trend. She explains what a vision statement is, the two questions you must ask yourself before implementing any marketing tactic (once you've identified your vision/goal), and the foundational elements of your marketing infrastructure before even getting into the specifics of tactics. Cindy also explains what Fractional CMOs in general, as well as her firm specifically, do to set clients up with a clear vision and strategy, and then ensure the business itself has or builds the capability to execute consistently on that strategy over time. Listen to the show on Apple podcasts (https://podcasts.apple.com/us/podcast/win-win-an-entrepreneurial-community/id1465488607), wherever you normally get your podcasts, or listen on the web at www.FractionalLeadership.io/Podcast.