118 - How to Create a Successful Brand / Influencer Partnership, With Brendan Gahan

<p> Brendan Gahan throws his influencer marketing playbook wide open in this high signal interview.</p><p>As Partner and Chief Social Officer at Mekanism, Brendan has worked in the creator/influencer brand partnership for space for years.</p><p>He and Daniel talk specifics about creating the right brand/creator relationship, how to move creators down through the marketing funnel, and why relationships are at the heart of Brendan’s work.</p><p>And if you LOVE The Marketing Millennials drop us a five-star review at: <a href="https://ratethispodcast.com/marketingmillennials" rel="noopener noreferrer" target="_blank">https://ratethispodcast.com/marketingmillennials</a>, I really appreciate your support!.</p><p><br></p><p>Follow Brendan:</p><p>LinkedIn: <a href="https://www.linkedin.com/in/brendangahan" rel="noopener noreferrer" target="_blank">linkedin.com/in/brendangahan</a></p><p>Twitter: https://twitter.com/brendangahan</p><p><br></p><p>Keep up to date with the latest news from The Marketing Millennials:.</p><p>Follow Daniel on Twitter: <a href="https://twitter.com/Dmurr68" rel="noopener noreferrer" target="_blank">twitter.com/Dmurr68</a></p><p>LinkedIn: <a href="https://www.linkedin.com/in/daniel-murray-marketing" rel="noopener noreferrer" target="_blank">linkedin.com/in/daniel-murray-marketing</a>&nbsp;</p><p>Sign up to The Marketing Millennials newsletter: <a href="https://workweek.com/brand/the-marketing-millennials/" rel="noopener noreferrer" target="_blank">workweek.com/brand/the-marketing-millennials</a></p><p>Daniel is a Workweek friend, working to produce amazing podcasts. Find out more, visit: <a href="http://www.workweek.com/" rel="noopener noreferrer" target="_blank">www.workweek.com</a></p><p>Timestamps:</p><p>0:00 Intro</p><p>01:42 The Pitch That Broke The Internet</p><p>06:06 How to Treat a Brand Partnership</p><p>12:00 Activating Your Your Brand</p><p>16:03 Starting With a Blank Slate</p><p>17:07 The Marketing Hill I Would Die On</p><p>19:23 Landing Page Power</p><p>23:04 Building on Rented Land</p