#117 - Understanding Growth Research with Carlos Tellez of Nubank

<p>Erin May, John Henry Forster, and <a href="https://www.linkedin.com/in/carlosachetoi/"><u>Carlos Tellez</u></a>, Growth Research Manager at <a href="https://www.linkedin.com/company/nubank/"><u>Nubank</u></a>, get to the bottom of growth research. This episode is focused on two of Erin's favorite things – optimization and research. They discuss how research informs growth teams as Carlos describes the moving parts involved in the research process. Listen to hear what Carlos loves the most about his job, the scope of growth research, research design methods, tools, and tactics.</p> <p><strong>In this episode, we discuss:</strong></p> <ul> <li>The value and impact of growth research</li> <li>Key differences between growth research and product research</li> <li>Research workflows and the dynamics of working relationships</li> <li>Research methodologies, tactics, and toolkits</li> </ul> <h2><strong>Highlights:</strong></h2> <ul> <li><strong>[00:01:08] </strong>What is growth research? What is platform research?</li> <li><strong>[00:06:52] </strong>One big difference between growth research and product research</li> <li><strong>[00:12:07]</strong> How does growth research "operate within the growth context"?</li> <li><strong>[00:09:39] </strong>Support from leadership and the value of research in the context of growth</li> <li><strong>[00:15:18] </strong>Carlos shares Nubank's approach to qualitative research</li> <li><strong>[00:18:34] </strong>Carlos details his team's creative approach to data collection</li> <li><strong>[00:28:41] </strong>Tactics for identifying the impact of research</li> <li><strong>[00:28:41 </strong>Triangulation is a requirement of UX research; it's also the trickiest part to get right</li> </ul> <h2><strong>Sources mentioned in the episode:</strong></h2> <ul> <li><a href="http://userinterviews.com/awkward"><u>userinterviews.com/awkward</u></a></li> <li><a href="https://nubank.com.br/"><u>Nubank website</u></a></li> <li><a href="https://www.linkedin.com/company