#117: Tactical Tuesday: Lessons Learned while Creating an Online Business

<p><strong>OVERVIEW:</strong></p> <p><span style="font-weight: 400;">Jason A. Duprat, Entrepreneur, Healthcare Practitioner and Host of the</span> <em><span style= "font-weight: 400;">Healthcare Entrepreneur Academy</span></em> <span style="font-weight: 400;">podcast talks about his experiences starting an online business. He shares the top three things he learned and three business principles to keep in mind.</span></p> <p> </p> <p><strong>EPISODE HIGHLIGHTS:</strong></p> <ul> <li style="font-weight: 400;"><span style="font-weight: 400;">The first time Jason added an online education component to his business was in 2016. He created 2 nursing school entrance exams review courses.</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">One of the lessons he learned is the market is very commoditized and the price you charge should be in line with what the market demands. Otherwise, clients will go to the competition.</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">Two of the mistakes he committed was choosing the wrong topic to teach and not knowing how to create a course hosting platform.</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">From there, Jason started a brick and mortar business for Ketamine Therapy in Albuquerque, which he ultimately sold.</span></li> <li style="font-weight: 400;"><span style= "font-weight: 400;">Jason’s second lesson was learning how to leverage brick and mortar success for digital growth. He turned his Ketamine Therapy success into an online education course. . </span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">So far, Jason has trained 800 students through the Ketamine Academy. </span></li> <li style="font-weight: 400;"><span style= "font-weight: 400;">Jason’s third lesson is tied to expansion and partnerships. Along with KC Devine, Jason launched a second course, the IV Therapy Academy. They’ve sold almost $1.6M in online education and trained 1,500 students.</span></li> <li style="font-w