#115 - Wharton School of Business vs. Portland State University

<p><span style="font-weight: 400;">David J. Reibstein is the William S. Woodside Professor and Professor of Marketing at</span> <span style="font-weight: 400;">the Wharton School of the University of Pennsylvania, where he is a world-renowned</span> <span style="font-weight: 400;">expert on branding, marketing metrics, product line decisions, and competitive</span> <span style="font-weight: 400;">marketing strategy. For several years he served as the Vice Dean of The Wharton</span> <span style= "font-weight: 400;">School.</span></p> <p><span style="font-weight: 400;">Professor Reibstein is a dynamic, award-winning teacher who has been honored with</span> <span style="font-weight: 400;">more than 30 teaching awards. He also received the John S. Day Distinguished Alumni</span> <span style="font-weight: 400;">Academic Service Award of Purdue University’s Krannert School of Management, an</span> <span style= "font-weight: 400;">honor given to a graduate whose service within the academic community reflects the</span> <span style= "font-weight: 400;">spirit and service of former Krannert Dean John Day. His teaching interests include</span> <span style= "font-weight: 400;">Marketing Strategy in the MBA Program, as well as teaching Competitive Marketing</span> <span style= "font-weight: 400;">Strategy, Marketing Metrics, Pricing Strategies, and various other programs for</span> <span style= "font-weight: 400;">Wharton’s Executive Education Program.</span></p> <p><span style="font-weight: 400;">Professor Reibstein received his PhD from Purdue University and his BS and BA</span> <span style= "font-weight: 400;">degrees from the University of Kansas.</span></p> <p><span style="font-weight: 400;">John Eckroth has over 30 years of tax and accounting experience, working in the tax</span> <span style="font-weight: 400;">department of PricewaterhouseCoopers, LLP, as a Partner in a small CPA firm in</span> <span style="font-weight: 400;">Claremont, California and later as CFO of a U.S. based subsidiary of the Spanish</span> <span