#115 Russ Burgos on Information Supply, Demand, and Effect

<p><span style="font-weight: 400;">The Cognitive Crucible is a forum that presents different perspectives and emerging thought leadership related to the information environment. The opinions expressed by guests are their own, and do not necessarily reflect the views of or endorsement by the Information Professionals Association.</span></p> <p><span style="font-weight: 400;">During this episode, Russ Burgos discusses the importance of defining terms–like information itself. He offers a way of thinking about information in supply/demand and behavioral economics terminology. Russ recaps his “Seven A’s of Information Success” and then projects these concepts into global influence efficacy.</span></p> <p><span style="font-weight: 400;">Research Questions</span><span style="font-weight: 400;">: Russ offers several questions worthy of additional research:</span></p> <ul> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">Is information a domain, an environment, or a thing? What do we mean by information? </span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">Can information effects be isolated? Ad agents frequently define success with “ad recall;” yet, ad recall is an imperfect measure. For example, it is very possible to have great ad recall without behavioral change.</span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">Investigate and differentiate market penetration and market effect?</span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">Where is persuasion theory today?</span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">How does information processing work inside a person’s heads and how is it affected by culture or education?</span></li> </ul> <p><strong>Resources</strong><span style= "font-weight: 400;">:</span></p> <ul> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">Cognitive Crucible Podcast Episodes Mentioned