113. The One Thing You Need To Know Before Building A Product-Based Business with Founder of Crown Affair, Dianna Cohen

<p><span style="font-weight: 400;">What comes to mind when you think of self-care or a better question yet, do you even have a self-care routine? We’re joined by Dianna Cohen, Founder of Crown Affair, a high-quality haircare line rooted in ritual. Dianna’s mission is to help women transform their self-care routine by instilling rituals, starting with one of the most neglected areas - your hair. </span></p> <p><span style="font-weight: 400;">Dianna is a queen in all things DTC e-commerce and has worked with amazing brands such as Away, Harry’s, and Outdoor Voices. Her passion for building brands and crafting narratives that connect with the consumer on a deeper level inspired Dianna to create her own brand, Crown Affair. </span></p> <p><span style="font-weight: 400;">If you want to build a product-based business in 2020, then listen up. We’re diving deep into what it means to create a brand with intention and how to craft a narrative that resonates with the consumer because it’s simply not enough to just have pretty packaging. You have to disrupt the larger industries by creating a unique line where each product is designed with meaning and Dianna is a pro at doing just that. </span></p> <p><span style="font-weight: 400;">Tune in as Dianna shares her journey of building beloved brands for other businesses to taking the leap and starting her own, one that helps people create long-lasting self-care rituals through high-quality and intentional products. </span></p> <p> </p> <p><strong>Links:</strong></p> <p><span style="font-weight: 400;">Sign up for our free 10-day Instagram Challenge:</span> <a href= "http://bossbabe.com/instachallenge"><span style= "font-weight: 400;">bossbabe.com/instachallenge</span></a></p> <p><span style="font-weight: 400;">This episode is sponsored by SOUL CBD. Get 20% off on SOUL CBD products using code: BOSSBABE.</span> <a href="https://mysoulcbd.com/shop/"><span style= "font-weight: 400;">https://mysoulcbd.com/</span></a></p> <p><strong>Follow:</strong></p> <p><a href="https://www.instagra