113: How To Use Behavioral Economics to Create Thriving Cities, an interview with Colu

<p><span style="font-weight: 400;">Today I am excited to introduce you to a really cool company called Colu. The company was launched in 2014 and currently has a staff of 40 people in the US, UK, and Israel with a mission to make more vibrant, connective, and inclusive cities around the world. </span></p> <p><span style="font-weight: 400;">Joining me on the show today is Michael Mazur, Colu’s VP of Business Development and Global Business Development Manager Elad Erdan. One of the things I really love about this company is they were doing some really smart things in previous years that are incredibly applicable during this pandemic to help boost economic recovery and keep cities thriving. </span></p> <p><span style="font-weight: 400;">In our conversation, we talk about an amazing project they did in Tel Aviv that helped a shopping area see 700 percent growth in 45 days. We also talk about a new project that just launched in Akron, Ohio and get into some brainstorming around a topic a lot of people around the world have been talking about: masks. Michael, Elad, and I had a short conversation about this and came up with some pretty interesting potential solutions. I look forward to hearing your thoughts on them! </span></p> <h3><span style="font-weight: 400;">Show Notes:</span></h3> <ul> <li style="font-weight: 400;"><span style= "font-weight: 400;">[01:14] Colu has done some really smart things in previous years that are incredibly applicable during this pandemic to help boost economic recovery and keep cities thriving.</span></li> <li style="font-weight: 400;"><span style= "font-weight: 400;">[03:34] Colu works with cities in the U.S. and abroad, by rewarding resident behaviors that meet the strategic goals of each city. </span></li> <li style="font-weight: 400;"><span style= "font-weight: 400;">[04:41] They have worked with many different researchers and experts to create their processes including Dan Ariely. </span></li> <li style="font-weight: 400;"><span style= "font-weight: 400;">[07:00] Right now cities mos