112: How to create your employer brand

<p>Do you have an employer brand? You should. Laura Tolhoek created Essential HR, a female-led team of HR professionals who are driven to work with small businesses by helping sort through the details and providing solutions. They wanted to provide support to small businesses that didn't necessarily need a full-time HR person on the payroll but still needed an experienced person to help navigate those situations that could cause risk and stress within their operations. </p> <p>In this episode, I ask...</p> <ul> <li>What is an ‘Employer Brand’ and why is it important for small businesses? </li> <li>How does your company brand and employer brand intersect? </li> <li>What types of HR policies and practices are included in creating an employer brand?</li> <li>How can employers use podcasts in their employer brand strategy?</li> <li>What negatively affects employer brand?</li> <li>What mistakes do businesses often make when establishing an employer brand strategy?</li> <li>How do I get started creating an employer brand?</li> </ul> <p>Get started today - <a href= "https://www.essentialhr.ca/podcaststrategies">https://www.essentialhr.ca/podcaststrategies</a></p> <p>***</p> <p>Are you interested in starting or growing a podcast AND business with the support of my team and a community of experienced podcasters? Join my Podcaster Pod. You get...</p> <ul> <li>Full access to my 8-module podcasting course taking you from idea to launch and everything in between. Equipment and tech, Recording and publishing. Scripts and templates. Everything!</li> <li>Access to me, my team, and a group of experienced podcasters through a private Slack channel​</li> <li>Monthly Q&A calls with me and the other Podcaster Pod members.</li> <li>Quarterly Expert Calls​</li> <li>Access to me and my network –– meaning I will introduce you to other influencers and people who can help you where it makes sense.​</li> </ul> <p>Consider joining my new membership site for <strong>$27/month.</strong> Go to <a href= "https://dannyozment.com/pod">https://dann