#111: Tactical Tuesday: Choosing the Best Enrollment Model for Online Courses

<p><span style="font-weight: 400;">Jason A. Duprat, Entrepreneur, Healthcare Practitioner, and Host of the</span> <em><span style= "font-weight: 400;">Healthcare Entrepreneur Academy</span></em> <span style="font-weight: 400;">podcast, provides his perspective on how to choose the best enrollment model for online courses. He compares the open/closed model versus the ongoing, open enrollment model. Jason shares the pros and cons of each and offers his time-tested recommendations to course creators. </span></p> <p> </p> <p><span style="font-weight: 400;">EPISODE HIGHLIGHTS:</span></p> <ul> <li style="font-weight: 400;"><span style="font-weight: 400;">The open/closed model is a course that’s available for finite periods of time. In the ongoing model, people can enroll anytime 365 days a year and 24 hours a day. </span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">Jason recommends starting out with the open/closed enrollment model as it creates an element of scarcity.</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">The open/closed model can be more labor intensive. If there are tech issues, they’ll be experienced by your cohort of students at the same time. </span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">You can use a Facebook Group to help students build a community and create camaraderie around your course.</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">Jason recently shut down the Ketamine Academy course for 8 weeks to overhaul the program and make course updates. </span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">If you have an online course, you’ll always make improvements based on student experience and feedback. When you're ready for the second cohort of students, make sure you’ve tweaked your course based on feedback from the first student group. </span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">The benefit of ongoing enrollment is sales trickle in. There’s no