111 How to have an authentic personal brand with Allison Walsh

<p dir="ltr">Building an authentic personal brand is a topic I love talking about and it’s an ethos I apply in my own business and encourage others to do too. </p> <p dir="ltr">My guest today is Allison Walsh, a coach and consultant, who helps others build stand-out brands that get to the heart of what makes them unique while sharing their story and skills to connect with their ideal clients. </p> <p dir="ltr">What You’ll Learn In This Episode:</p> <p dir="ltr" role="presentation">- What makes a great personal brand and why branding goes so much deeper than logos and fonts. <br /> <br /> - Allison takes each of her clients on the path of self-discovery to uncover the critical points of their story and personality that are pivotal to their brand, and how this shapes their messaging. </p> <p dir="ltr" role="presentation">- Why 'purpose' should always be your starting point when it comes to brand building and how to show up as your whole self, not a shiny version you think people want to see. </p> <p>- How to responsibly share your highs and lows with your followers and how to embrace the vulnerability that comes with having a personal brand.</p> <p dir="ltr">Resources: </p> <p dir="ltr">- <a href= "https://www.lisajohnson.com/launch">Download my FREE Launch Strategy Guide<br /></a><br /> - Visit my website <a href= "http://www.lisajohnson.com">www.lisajohnson.com</a></p> <p dir="ltr">- Follow me on Instagram <a href= "https://www.instagram.com/lisajohnsonstrategist/">@lisajohnsonstrategist</a></p> <p dir="ltr">- Follow me on Facebook <a href= "https://www.facebook.com/lisajohnsonstrategist">@lisajohnsonstrategist</a></p> <p dir="ltr">- Join the discussion at <a href= "https://www.facebook.com/groups/thefabulous5percent/">@thefabulous5percent<br /> <br /></a>- Subscribe to my <a href= "https://www.youtube.com/channel/UCm_uN-tZgFC3_lSFifUZEXw">YouTube channel </a></p> <p dir="ltr">- Find all of Allison’s services and learn more about her work at <a href= "http://www.allisonwalshconsulting.com">www.allisonwalshconsul