#110: For Love or Money? Australian Loyalty Perspectives 2021 with Adam Posner

<p>"For Love or Money 2021" is a powerful, independent and comprehensive research report on customer views of loyalty marketing programmes that operate in Australia and New Zealand.&nbsp;</p> <p>Hot off the presses, <a href="https://www.linkedin.com/in/adamposner/">Adam Posner,</a> the loyalty&nbsp;brains behind the report, talks me through the lessons learned from this year's panel of customers - from the surprising (plastic card anyone?) to the delightful (here's looking at you Woolworth's Rewards) and one result that's downright disappointing!</p> <p>Listen to this episode to understand the highlights of this latest loyalty research that includes insights and comparisons on Covid-related behaviour changes, and find out more about how you can access your own copy of the 2021 report.&nbsp;</p> <p><strong>Show Notes:&nbsp;</strong></p> <p><strong>1) </strong><a href="https://www.linkedin.com/in/adamposner/"><strong>Adam Posner&nbsp;</strong></a></p> <p><strong>2) </strong><a href="https://thepointofloyalty.com.au/for-love-or-money-2021/"><strong>For Love or Money 2021 Reports&nbsp;</strong></a></p>