#11: Ken Blanchard—How to Cast a Vision So People Listen

<div>We have mantra at StoryBrand: ​<em>if you confuse, you'll lose.</em>​</div> <div> </div> <div>We say it in reference to customers, but it's also true for your team. Businesses don't just falter because they lack a vision. They falter because the employees don't truly understand what that vision is.</div> <div> </div> <div>As a leader, your job is to make sure everyone on your staff knows where your company is going and how they can help it get there.</div> <div> </div> <div>In this episode of Building a Story Brand, Donald Miller sits down with Ken Blanchard, the legendary leadership expert and author of ​<em>The One Minute Manager</em>, to talk about how to lead so people listen.</div> <div> </div> <div>He shares a three-part approach to crafting, sharing, and maintaining a powerful vision for your entire company. He'll inspire you to start communicating differently with your team, and you'll have a more mobilized, effective, and unified staff to show for it.</div> <div> </div> <div>http://buildingastorybrand.com</div>