109 - Five Tips To Set Your Fractional CMO Up for Success - Fran Biderman-Gross

Our guest today, Fran Biderman-Gross, teaches 5 tips for setting up your Fractional CMO's engagement for success. Fran is the founder and CEO of Advantages (www.Advantages.net), a marketing communications agency, is a Fractional CMO, and is a member of the Fractional Leadership community. She wrote the recent book: How to Lead a Values-Based Professional Services Firm: 3 Keys to Unlock Purpose and Profit (https://www.amazon.com/Lead-Values-Based-Professional-Services-Firm/dp/1119621526). We cover why most marketing engagements are so short-lived and lead to disappointed expectations and frustrations, whether they be full-time CMOs, Fractional CMOs, or agencies. She shares the disconnect that often happens and 5 ways to set up those engagements for success so you don't become a statistic! Listen to the show on Apple podcasts (https://podcasts.apple.com/us/podcast/win-win-an-entrepreneurial-community/id1465488607), wherever you normally get your podcasts, or listen on the web at www.FractionalLeadership.io/Podcast.