#106 - How to build a leading brand in a challenging ecosystem - Leena Khalil, Mumzworld

<p>Commerce Talks is proud to be the official podcast partner at the upcoming Seamless Middle East event in Dubai on 23 and 24 May. We’ll be interviewing some of the most highly regarded e-commerce leaders in the region, both at Seamless itself and in the run up to the event.</p><p>The first of those interviews is Leena Khalil, CCO at mother, child and baby online store, Mumzworld. Leena will be speaking at Seamless Middle East on 23 May, but you can hear her first here, talking about he experiences in establishing Mumzworld as the #1 store in its sector across the whole Middle East. </p>