105. How to Use Customer Insights to Accelerate Your B2B Startup’s Growth with Mary Claire Mandeville

<p><span style="font-weight: 400;">Do you know why your customers choose you? Sure, your sales rep may have told you why, but do you really know for sure?</span></p> <p><span style="font-weight: 400;">Today’s episode will take you on a deep dive into customer insights. Vennli’s CEO Mary Claire Mandeville gives us lots of reasons why B2B companies need to start leveraging customer feedback more, what you should be doing about market research, customer insights, and even customer experience no matter what stage your startup is, and how this can help startups as they start to scale.</span></p> <p><span style="font-weight: 400;">Start with the customer and you can’t go wrong. So tune in now.</span></p> <p> </p> <p><strong>We’ll talk about:</strong></p> <ol> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">Mary’s journey from sales to CEO</span> <strong>[01:27]</strong></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">The core competencies of Vennli</span> <strong>[04:08]</strong></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">Why B2B companies aren’t leveraging services more</span> <strong>[05:56]</strong></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">Building a company starts with the voice of the customer</span> <strong>[09:48]</strong></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">Why you should want to hear not so good news</span> <strong>[11:58]</strong></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">Leadership need to always stay in touch with customers</span> <strong>[16:28]</strong></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">Two important factors key to scaling to $10 million</span> <strong>[18:24]</strong></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">How to sell to multiple buyers in an organization</span> <strong>[22:38]</str