105: B2C Digital Trends with Natalija Pavic

<p><span style="font-weight: 400;">Natalija Pavic is an Industry Solution Leader for Commerce Cloud. Today I talk with her about the digital trends she is seeing in B2C. We also discuss the Salesforce partners who are implementing these trends.</span></p> <p><span style="font-weight: 400;">After being “headhunted” by Salesforce for five years, Natalija finally joined us in 2016. Now, she is part of the go-to marketing team and, as her husband says, works on the stuff that doesn’t exist yet. Tune in to hear more about her experiences in this role and learn about where technology is driving the future of B2C.</span></p> <p> </p> <p><strong>Show Highlights:</strong></p> <p> </p> <ul> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">The correlation between high-performing companies and those that are leveraging digital experiences.</span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">What contextual commerce is.</span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">The solutions that Threekit is useful for.</span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">How to balance in-person sales and human interaction with the ease of digital connection.</span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">What live shopping is.</span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">How virtual storefronts work.</span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">Shout-outs to some of the current digital trends.</span></li> </ul> <p> </p> <p><strong>Links:</strong></p> <ul> <li style="font-weight: 400;" aria-level="1"><a href= "https://twitter.com/NatalijaPavic"><span style= "font-weight: 400;">Natalija on Twitter</span></a></li> <li style="font-weight: 400;" aria-level="1"><a href= "https://www.linkedin.com/in/natpavic/"><span style= "font-weight: 400;">Natalija on LinkedIn</spa