103: Marketing Systems - How do you track your marketing efforts?

Leads, pipelines, contracts, timelines, and sales cycles may not be your favorite terms when it comes to the business of architecture, but they're all things we need to pay attention to. Maybe that's why we need to pay attention to them. Those terms may represent somewhat tedious, possibly uncomfortable work that plays out over a long period of time. That’s why it’s so important to track your marketing efforts. The question is, how do you track your marketing efforts? What tools do you use?