103. How To Revisit & Update Your Lead Magnets, Freebies & Opt-Ins

<div class="entry-content mt-0"> <p><span style="font-weight: 400;">Today’s episode discusses why every business needs to revisit their lead magnets, freebies, and opt-ins right now. I’ve mentioned on a couple of recent episodes that I have been working with a lot of clients on lead magnets, most specifically with those in the BE Thoughtful Revolution membership group where we have spent over a month working through updating everyone’s lead magnets, opt-ins, freebies, as well as setting up solid drip campaigns. </span></p> <p><span style="font-weight: 400;">For many, this was an opportunity to create their first lead magnet. Perhaps it was on their to-do list for a very long time, but they never quite got around to it. </span></p> <p><span style="font-weight: 400;">Now is the perfect time to work on your lead magnet for a couple of reasons. </span><span style="font-weight: 400;">First, the environment has changed. Maybe your old opt-in is outdated and doesn’t make sense anymore or maybe it is still relevant but there is something else you could share that would be even more impactful and tie into what matters to people today, while still being true to your brand. One of the reasons I decided to do this episode right now is because this is so important for every business to be successful during COVID and beyond.</span></p> <h3><a href="https://thebrainybusiness.vipmembervault.com/" rel= "noopener noreferrer"><strong>CLICK HERE FOR YOUR FREE DOWNLOAD!</strong></a></h3> <h3>Show Notes:</h3> <ul> <li>[01:32] Now is the perfect time to work on your lead magnet for a couple of reasons.</li> <li>[03:26] You are giving something away for “free” which is valuable enough that the recipient is willing to reciprocate by giving you their email address and knowing that they will likely be placed onto your larger list.</li> <li>[04:31] Episode 3 was about what a lead magnet is and if you need one (and in general, the answer to that is yes). At any time, businesses can benefit from having at least one opt-in or freebie.</li> <li