103: Franchise Marketing: What Successful Marketing Looks Like

<p><span style="font-weight: 400;">On this episode of the Franchise Secrets podcast, Erik is joined by Jennie Wolff, the chief marketing officer at Sola Salon Studios. Erik and Jennie discuss what makes a successful franchise marketing strategy.</span></p> <p><span style="font-weight: 400;">No matter your product or service, being creating and knowing some basics are all you need to create a successful marketing campaign. Jennie details her experiences in marketing -- both for an agency and for Sola Salons -- to explain what good marketing looks like and how franchises can find more success by knowing their story.</span></p> <h3><span style="font-weight: 400;">Listen to Erik and Jennie talk about franchise marketing:</span></h3> <p><strong>Jennie’s background and experience (2:43)</strong></p> <p><span style="font-weight: 400;">Erik and Jennie discuss her background at Sola Salon Studios and some new moves the company has made.</span></p> <p><strong>Experience-based marketing agency (9:47)</strong></p> <p><span style="font-weight: 400;">Erik and Jennie take a step back to her time working with a marketing agency that focused on creating experiences, and how great writing can be the foundation of any marketing strategy. From how her several job interviews with the company went through to specific examples of projects she took on, Jennie breaks down her versatility as a marketer.</span></p> <p><strong>Finding vendors in marketing (19:03)</strong></p> <p><span style="font-weight: 400;">Jennie shares her experience finding various vendors for marketing tasks, from dipping into her own network to using a staffing service. She also explains that not every task needs to be filled permanently.</span></p> <p><strong>Franchise marketing at Sola Salons (23:06)</strong></p> <p><span style="font-weight: 400;">After joining Sola Salons, Jennie was thrown into the fire with franchisees wanting and needing things immediately. She shares some of her first experiences and challenges, as well as how the relationship between marketi