103: Are You Seen as Credible in A Customer’s Eye? with Mitchell Levy

<p>What does it mean to be <strong>credible</strong>? Are you showing up and providing for your customers, your partners, and the world as a whole? These are questions that today’s guest, <a href="https://mitchelllevy.com/" rel="noopener noreferrer" target="_blank"><strong>Mitchell Levy</strong></a> has been asking. Mitchell is an <strong>expert on </strong><a href="https://www.biggerpockets.com/blog/2013-11-15-how-to-build-credibility" rel="noopener noreferrer" target="_blank"><strong>credibility</strong></a> and is trying to make not only business, but the world a more credible place to live and work.</p><p>Mitchell has been <strong>working in Silicon Valley for over 30 years</strong>. When he left his last job at Sun Microsystems, he did right at the cusp of the <strong>dot com and ecommerce era</strong>. He became an e-commerce consultant and started selling <a href="https://www.biggerpockets.com/blog/2014/05/18/seo-tips-beginner" rel="noopener noreferrer" target="_blank">SEO</a> packages. Then he <strong>created executive business programs</strong> for top colleges<strong>, ran multiple CEO groups, started a publishing company, and wrote over 60 books</strong>!</p><p>To find clarity and credibility, Mitchell says that you need to<strong> find a customer's </strong><a href="https://mitchelllevy.com/cpop/" rel="noopener noreferrer" target="_blank"><strong>CPoP, the customer’s point of pain</strong></a>. When you can accurately find your customer’s CPoP, you can change the way you speak to them, you can see what they want, and most importantly, you can <strong>tailor your business to fit their needs</strong>. This type of credibility goes beyond just your business. You should&nbsp;also be known as credible within your circle of influence and online, Mitch shows you how to get there!</p><p>In This Episode We Cover</p><ul><li>Why <strong>credibility is so important</strong> in today’s day and age</li><li>Knowing<strong> who your audience is </strong>so you can <strong>solve their problems</strong></li><l