101. Simon Griffiths, Who Gives A Crap // $10 Million Donated From Selling Toilet Paper: How To Make Even Toilet Paper 'Sexy'

<p>Can toilet paper be 'sexy'? The half a million people who joined Who Gives A Crap's waiting list in the 2020 toilet paper shortage would probably say yes. With jokes like, "Do more 1s &amp; 2s" and activities like, 'Where's The Loo?' on their toilet paper packaging, Who Gives A Crap has transformed the toilet paper industry for good.</p> <p>Starting from their Co-Founder Simon Griffiths sitting on the toilet for 50 hours in their initial crowdfunding campaign, to now 10 years down the track, they've donated more than $10 million towards building toilets in the developing world. How exactly has he and his team been able to do that?</p> <p>Hear Simon's strategies, lessons and stories from the past decade that have helped Who Gives A Crap become one of the most recognised social enterprises in the world on this first episode of Season 3 of The Make It Happen Show. This is the #1 podcast that shares million dollar insights to help small business owners like you make it happen too. Check it out.</p> <p>Timestamps:</p> <ul> <li>1:57 - Running a toilet paper company in 2020</li> <li>3:48 - How Who Gives A Crap navigated COVID-19</li> <li>7:19 - The value of a purpose-led business</li> <li>10:05 - How innovation beyond your product can bring success</li> <li>13:06 - Why you need to 'deliver then delight' your customers</li> <li>17:52 - How to stand out against your competitors</li> <li>20:56 - How to go from being the Chief Do-er to the Chief Leader</li> <li>24:04 - The best-next-steps for businesses who stay remote</li> <li>31:24 - How to be in the business of delight</li> <li>32:28 - Does Simon still think that sitting on a toilet for 50 hours was a good crowd-funding idea?</li> <li>33:30 - How to spot a great hire</li> <li>35:09 - How to make impact at scale</li> </ul> <p>Find full show notes, resources, and templates here: https://hubs.la/Q01g5g7g0</p>