101: Marketing Plan - What's your marketing plan?

Everyone needs a plan, right? After all, it’s hard to have a system if you don’t have the plans to design it and run it. I’m sure your life and your work revolves around plans… master plans, demolition plans, framing plans, all kinds of plans… so, why wouldn’t you have a marketing plan? If marketing is not your favorite thing, having a plan in place will make it easier and make you better at it!