#100: Star Alliance's Latest Loyalty Insights, Ideas and Innovation

<p>As the world's first ever airline alliance, the <a href="https://www.staralliance.com/en/home">Star Alliance</a> is&nbsp;an extra-ordinary example of how global partnerships can be created to ensure a compelling, consistent and seamless&nbsp;experience for airline customers and earn their loyalty.&nbsp;&nbsp;</p> <p>With the alliance about to celebrate its 25th anniversary, I was delighted to learn some fascinating insights from their group Director of Loyalty, <a href="https://www.linkedin.com/in/renatoramos/">Renato Ramos</a> who shares some superb ideas from his years of global airline loyalty experience.&nbsp; We discuss the evolution of loyalty for airlines in a pandemic and post-pandemic world, including the importance of non-airline partnerships, the challenge and opportunity to extend airline loyalty programmes to leisure travellers, as well as innovative possibilities such as cash back and pre-paying for loyalty points.&nbsp;&nbsp;</p> <p><strong>Show Notes:&nbsp;</strong></p> <p>1) <a href="https://www.linkedin.com/in/renatoramos/">Renato Ramos&nbsp;</a></p> <p>2) <a href="https://www.staralliance.com/en/home">Star Alliance&nbsp;&nbsp;</a></p> <p>3) <a href="https://loyaltylobby.com/2021/03/21/star-alliance-launches-center-of-excellence-in-singapore/">Star Alliance Innovation Hub Announcement</a>&nbsp;&nbsp;</p> <p>4) <a href="https://businessandfinance.com/the-first-bank-of-starbucks/">Starbucks as a Banking proposition&nbsp;</a></p>