10 | Apple's New Ad Policy: Now What?

<p>By now you're aware of Apple's revolutionary app-tracking transparency policy, but what does it mean for your business?</p> <p>Prior to Apple's new policy, ad tracking was done by default on devices such as the iPhone and a user had to opt out of tracking. Now on the iPhone, users have to opt IN to tracking - it doesn't happen automatically. For businesses that rely on ad tracking and retargeting, this is a seismic shift, and, some would say, a disaster.</p> <p>However, there is a silver lining.</p> <p>In today's episode of Traffic Makers, Rachel explores Apple's new policy and the effect it will have on businesses.</p> <p>You'll learn how app tracking currently works in the online world and how it can be both a positive user experience... and a not so positive one, all at the same time.</p> <p>You'll discover what's involved in Apple's new policy, as well as the real world effect it's having on businesses and advertising. </p> <p>You'll learn why "every change has a silver lining" and how you can leverage these new changes to not only "survive" but thrive.</p> <p>You'll also learn why Apple's policy could actually create new opportunities for businesses to connect with their customers in more meaningful ways. </p> <p>Join Rachel as she helps you understand how the world of online advertising is changing and how you can use it to grow your audience and business.</p> <p>Enjoy!</p> <p> </p> <p>What You’ll Learn in this Show:</p> <ul><li style="font-weight:400;">How Apple's new ad tracking transparency policy has revolutionized online advertising.</li> <li style="font-weight:400;">The "silver lining" behind this seemingly epic change to the ad system.</li> <li style="font-weight:400;">How you can leverage these changes to build your audience and thrive.</li> <li style="font-weight:400;">How Apple’s new policy could create new opportunities for connecting with audiences.</li> </ul> <p> </p> <p>And so much more...</p> <p> </p> <p>Resources:</p> <p><a href='https://www.facebook.com/groups/pagestr