093: Attract More Patients by Raising Your Price

<p>Raising your prices should not be an apocalyptic, world-shattering event. You may think that all your patients will leave if your prices go up because ‘they can’t afford it.’ But how do you know <em>for certain</em> that they will actually bail on you for someone else, just because the cost of a visit went up by $10?  </p> <p>And even more importantly, how do you know they can’t afford a price increase? Maybe they can – but either way, it’s none of your/our business! 😉</p> <p> </p> <p>Because in the customer's mind, <em>price is an indicator of quality</em>. 💵💎</p> <p> </p> <p>Would you rather drive a clunky 4-cylinder stick shift with no bells and whistles or a luxury car that can basically drive itself, parallel park on its own, take your coffee order, and tell you the weather? ☀️☕️</p> <p> </p> <p>It’s true – both have 4 tires, a steering wheel, a gas pedal, a brake pedal, an engine… and essentially, they both accomplish the same thing. 🚙</p> <p> </p> <p>But which car would you rather have? Sign me up for the Mercedes! I wanna ride in style! 💁🏻‍♀️</p> <p> </p> <p>Your patients are no different. They want to have the Mercedes experience! And if you deliver exceptional results, help them restore their health, and provide a great customer experience, your prices should accurately reflect your level of service! </p> <p> </p> <p>Simply stated, when you raise your prices, you elevate the perceived value of what you deliver and establish youself as the authority in your niche.</p> <p> </p> <p>Patients will perceive your services as better quality and will most likely choose to work with you over the practitioner who’s price is 50% less and isn’t nearly as awesome. 🙆‍♀️</p> <p> </p> <p>So, pick a date to raise your prices and don’t look back! 🚀</p> <p> </p> <h2><strong>Gold Nuggets</strong></h2> <ul> <li>(2:40) How to think about price from your patient’s point of view.</li> <li>(5:28) Who wants to ride in a 4-cylinder car?</li> <li>(7:21) Addressing objections to raising your prices.</li> <li>(12:49) What happened