09: Brand DIY: How to Build a Powerful Brand with Marc Stoiber

The biggest part of branding is figuring out the promise that you make to a consumer and the expectation they have, this is almost every single time, the first place where an entrepreneur screws it up.<br /><br />In this episode, Marc and I talk about the first three principles from his book, Brand DIY, including how important it is for entrepreneurs to have a conversation with their potential customers; staking a claim in your consumer's brain through a positioning statement and weaving that perfect story to connect with your audience and sell your product. <br /><br /><br />Follow me on Instagram: <a href="https://www.instagram.com/yvonneivanescu/" rel="noopener">https://www.instagram.com/yvonneivanescu/</a><br />Visit my website: <a href="https://yvonneivanescu.com/" rel="noopener">https://yvonneivanescu.com/</a>