089: Transforming Broking Through Technology with Hubb’s Ed Halsey and Mark Costello

<p>What is the Metaverse, and how might it benefit your customers? Are you interested in how such new technology could transform or revitalise your business? Are you concerned about the hard market and the changes it may necessitate for your business?</p> <p>In this episode, we’re very pleased to be speaking with Mark Costello and Ed Halsey, co-founders of Hubb, an innovative company which aims to offer Broking 2.0, powered by new technology and driven by customer needs. In conversation with Boston Tullis’ Sarah Myerscough, they discuss how technology could change the landscape of broking in the not-too-distant future, and the importance of conducting business on customers’ terms, rather than relying on traditional models of broker-client interaction. Furthermore, they explore the paramount importance of crystal-clear communication of your company’s central message, and how the next few years of economic uncertainty may transform the insurance industry for good.</p> <p> </p> <p>Quote of the Episode</p> <p>“I think insurance has a little bit of arrogance [in that] we expect customers to do what we want. We expect them to meet us. And I think it's about meeting customers where they are physically, mentally, technologically, and going to the places where they want to operate trading the way they want to trade. And the metaverse is just a part of that. So, for us, if you have a need or use or benefit in meeting us in the Metaverse, we will be ready for you, we will be ready to see you there. In the same way as if you need us to come and see you [in person], we'll be able to see you there.”</p> <p>Hubb’s offering of the Metaverse as an opportunity to engage with clients is not a simple matter of using technology for technology’s sake. They are embracing the opportunities that the changing landscape for such interactions created by our increasingly virtual world. Ultimately, Hubb’s decision-making is underpinned by a desire to meet customers where, and how, they wish, and their use of virtual reality technology is only